Notes 1

Some notes taken during my Seminar class this fall semester, either suggestions or thoughts I was having during discussion,

9/7/16

-Mentioned a 2D master copies assignment from Freshman year using cut paper. Perhaps try this with movie posters?

-Figure out a way to bring movie poster to people? Since most people don’t go out of their way to see movie posters, they only happen to see them if they’re going to the theater mostly.

-Make list posters. For example, make a checklist of stereotypes in movie poster design.

-People see posters, but don’t always realize that they are. For example, Netflix icons are the movie’s poster, just formatted to fit the thumbnail size, but many don’t know this.

-Make posters to draw people in about points of interest

-Conceive and market a Film Festival?

-Make posters on random or everyday objects. Misuse movie posters. Use them impractically? For example, a movie poster where a jug of milk is the star.

-Japanese movie pamphlets/program books are AWESOME, I wish we did that here.

-Why is it that I love movie posters? Explore this more.

-Maybe I like the posters more so as art, rather than having it make or break my decision to see a movie. Though, sometimes seeing a really cool poster online definitely makes me want to go and check out the movie. Kind of like how a book’s cover can entice someone to read the story inside. I also think I love movie posters for their designs, however many are following the same generic setups there are still some beautiful posters out there. Also, if the poster is really good and I really loved the movie, I love it even more because it represents that movie in some way.

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Netflix/Movie Posters

It was mentioned in class how some don’t see many movie posters, they just see the thumbnails for movies on Netflix.

I joined Netflix with the free one month trial today to take a look and see the thumbnails for movies and compare them to their posters.

So far I’m finding that the thumbnails for the movies either are the poster, are the DVD cover, or are one of the two worked to fit the size and format of Netflix’s thumbnails.

So if you have been on Netflix viewing movies, you have definitely been seeing the movie’s posters in some form or another. At least from what I can tell so far, I’m going to do more comparisons to make sure. But currently I’ve checked a decent amount and they are the same as the movie posters (again, some slightly changed layout wise to fit in the thumbnail properly, but I still count that, since it would be the same imagery you associate with that movie’s poster)

Some More Thoughts…

As I continue researching I’m having some more thoughts, and since my other post was already super long, I’ve decided to make a new one.

Plus it’s not late night thoughts if I’m thinking them early in the morning.

So I guess early morning thoughts then? Anyways,

-I’m getting a lot of “somewhat”s on my survey to the question asking if a movie’s poster influences your decision to see a movie or not. I’m wondering if it’s because a.The poster is only a minor aspect to some people, or if it’s because b.The poster would really only make you inclined to see a movie if you liked it, and if you didn’t like it you would still probably see the movie because the poster is only one part of it’s marketing (and perhaps you like the trailers or other ads).

-Though, I suppose it could possibly turn you away from a movie if the poster featured problematic things. For example, (I know it’s not a movie poster, it was a billboard) the X-Men Apocalypse ad featuring the villain of the film choking Mystique, which sent the message that casual violence towards women is okay. A LOT of people were upset about this, and I can only imagine that at least a handful of them possibly didn’t see the movie because of it.

-Maybe I need to have a survey about the above thought. “If a movie poster featured problematic behaviors, would you be deterred from seeing the movie” Perhaps a question for a Twitter survey.

-One article (http://www.howdesign.com/design-business/design-news/26-great-movie-posters/) I’m reading says “She stops and stares at the movie posters even when the cast doesn’t include her one and only, and I join her—because great movie posters demand our attention. And they deserve it.” I’m wondering if age has something to do with relevance of movie posters to you. Because they do seem like they’d catch a child’s interest, since their interests are usually vast when younger, and more selective as they get older. So perhaps this has some effect on it? Perhaps ask the survey questions to children and see how the results vary.

 

Late Night Thoughts…

Some thoughts currently swimming around in my head, sort of in response to some of the discussion from my seminar class today.

-Movie posters aren’t what they once were. Not so much “art” any more as much as they are just another facet of marketing for a movie.

-Perhaps there’s a correlation to the fact that movies are now so expensive (ticket prices alone are at least $12 on most days, and can go as high as $17 for certain shows, not to mention food and drinks and whatever else you want while you’re there), people aren’t going to theaters as much, so they aren’t seeing posters as much. Since most people didn’t see the posters anywhere other than at a theater (so far from my survey answers at least).

-So then movie posters have less relevance because people aren’t seeing movies as much?

-Or perhaps it’s the fact that trailers in the theaters, on television, and online are so prominent that those are what draw people in nowadays rather than the posters themselves. So their meaning/importance has changed over time.

-Come to think of it, most times when you go to see a movie, the posters are (mostly) on the inside (though some are outside the theater) and on the way to the actual theater you will be seated in to see a movie. And if you’re carrying popcorn, drinks, candies; watching children, rushing to get in to a movie, more focused on finding which theater is the correct one for you, then you could miss seeing the posters entirely. You’re more focused on other things. And then, when you’re leaving and there’s a crowd leaving as well from the movie you’ve just seen, you’re probably just trying to get out of there or trying to use the restroom and then get out of there, and again, don’t see the posters.

-Then there’s the issue that you wouldn’t see all of the movie posters featured in one theater. Because chances are, if it’s a big enough theater, there’s two sides splitting up the amount of theaters in there, and you’ll only be going to one side of them, or be allowed entrance to one side depending on where the ticket takers are located. So there’s no way you’d see all of them…

-How do they decide what posters go on which side of the theater? Makes it harder to target specific audiences that way, since movies seem to play on either side with no rhyme or reason to it. It’s not like all the older teen/adult movies are on one side and the kids on the other and the posters match these target audiences… That would be a good idea to try actually though…

-Though! I did visit a theater near my school this past week, and they featured giant billboards/ads as well as posters for upcoming movies in the main part of the theater where you get tickets and snacks. And then on the way in to your specific theater they had older and more iconic movie posters decorating the walls. I thought this was really cool to see. I never see that. But that solves the issue of people not paying attention once they try to find their theaters, they would be looking at the posters for the upcoming movies while in line for tickets and concessions and such. That’s pretty smart actually. I like that. More theaters should do that.

-So if posters aren’t so important to getting people in the theaters to see movies, why spend the money making them? (I mean, I love them, so I think they should still be made, but just posing a question) Perhaps maybe to sell as merchandise afterwards? A few people answered my survey saying that they would consider purchasing a movie poster, mainly if they liked the design for it or liked the movie and the design for it.

-Next survey could be about how often people visit the theaters, and what they like to see when they go/what drives them to go and spend all this money at the movies. To see if maybe any of this data will relate to people’s views on movie posters and their importance (or lack thereof). 

-I wonder why the shift in media for movie posters happened. Like, what exactly started the trend of using photographs rather than illustrations or typography. Could this be replicated nowadays, but with bringing the posters back to the age of illustrations and typography? That might be interesting to explore. Will have to do some more research on this.

-Saw in one article that curiosity created by a poster can result in “on the spot ticket sales” Makes sense. But not sure if this would work nowadays. Because again, movies are expensive, and I feel like many people might not go to movies unless they are going for a specific movie that they know they already want to see. I rarely hear of anyone going to the movies, looking at the posters and/or titles of movies playing and picking one that sparks their curiosity and interests. But I guess I don’t have any actual data for this yet, I’m just hypothesizing. This leads back to one of my previous thoughts of creating another survey asking people about their visits to theaters, reasoning behind it, etc.

-I keep going back and forth on how I feel about all of this. I definitely see what people are saying, and hate to say this, but it’s looking like movie posters are in some way becoming “obsolete”… but I really hate saying that because I love them and don’t want them to become meaningless.

-Perhaps I’ll explore what it would take to make movie posters important and meaningful again. I really don’t want this form of design to die out.

-I’m so sorry this is all really long and is a lot of rambling. But I’m honestly really exhausted right now, and my mind is jumping all over the place. Though, I think it’ll be good for me to read later on, because this is kind of like a brainstorming session of all these ideas just ajsdfjklag out of my head.

-Explore the relationship of movie posters and the DVD covers for the same movies. See if they’re the same (since apparently some time ago they used to be the same), or similar in some way. Also, off of this, and off of what was mentioned in class, explore the relationship of movie posters and the Netflix thumbnails for them.

 

 

Movie Poster Swap

So…

I tried something kind of fun today.

You ever see on YouTube the “genre-switch” movie trailers?

Yeah, I did that.

But with movie posters.

And instead of just genre-switching, I literally switched the two posters. Meaning I took the compositions/layouts/text of one, and applied it to another.

Here are the results:

(Also, I do not own any of the images, compositions, layouts, or designs. I merely recreated them with another movie’s title and character. But again, I did not create the imagery or layouts, etc. I do not claim to be the creator of them. If there is any issue with this, please let me know and I will remove them.)

 

 

Perhaps I’ll try some more of this, or just genre-switching the movies in general.

Either way, it was a lot of fun.

And again, I do not claim to be the creator of any of the imagery, compositions, layouts, fonts, design, etc.

(DR) Ghostbusters (2016) Posters

To spare everyone having to look through and read a super lengthy post I’m going to break up my Design Review for the newest Ghostbusters into a few parts.

That being said, here’s the first installment on the movie posters.

Movie posters are extremely important to a movie’s advertising campaign. It’s what most people see first (next to a trailer for the movie, or sneak peek) and often what people will purchase to hang on their walls if they really love the movie and/or the poster. They give people a glimpse of what a movie is about, and entices people to see the movie. So to me it is very important for a movie to have good movie posters.

Now, I’ve talked in a previous post about how many posters nowadays are all the same between different countries’ versions, but also a lot of movie posters in general are designed similarly/follow trends (see this wonderful video highlighting some of these trends: https://www.youtube.com/watch?v=VXJiBkFgprQ )

That being said, a few of the posters I’ve seen for this movie sort of follow said trends mentioned in the video.

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They have the teal going on as a background color for most of them, not so much paired with an orange (unless you count the bit of orange on their suits, which I don’t). They also sort of use the “floating heads”, except it’s the Ghostbusters logo rather than the heads of the cast (though the posters for the original do this as well). But the main cast does appear at the bottom.

So they do follow the trend for the most part. At least those ones do. So in that aspect, I can see why some people wouldn’t be super fond of them. Personally, out of those four, I prefer the one with just the main cast on it in the midst of a battle. It has the most energy out of all the posters, and I really love the expressions the characters have on their faces. It really feels like it captures the essence of a moment in the movie, and most definitely would make me want to see this movie.

Another thing I’d like to note, two of those four feature Kevin, who has the role of the ‘attractive, oblivious secretary’ (a role which usually women get in movies, while the men get to have main roles as heroes). I’m not sure how I feel about that.

Because yes, he is a part of the team. Sort of. But I feel that if it were the other way around (male heroes of the film, and girl secretary), the woman secretary would not be on the poster. In fact, this is proven to be true, as the secretary from the original films is not featured on their posters.

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So, as much as I enjoyed Chris Hemsworth in his role as Kevin, I don’t really think he needed to be on the poster. He did play a part in the film, and he was a part of the team in some sort of way, but I honestly think the focus should be on the four amazing heroines of this movie. Especially since the point of this movie is to show, and inspire, females that they can do incredible things, just as much as males can.

However, there is another series of posters for this movie, and I have to admit, they knock it out of the park.

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These are so cool! Such nice photography, love the black and white with a bit of color. Love the expressions on their faces. Love the variety of posing for the characters. I love how cool these make all of them look (because they are all super cool in the movie). You get a good view of some of the gadgets and the outfits. I just love everything about these. They all follow a similar layout with some variation (i.e. which side the text is on and how the characters are positioned) I think they work extremely well together.

I want them on my wall.

They make me want to see the movie, again.

These posters knock it out of the park for me. Absolutely.