To spare everyone having to look through and read a super lengthy post I’m going to break up my Design Review for the newest Ghostbusters into a few parts.
That being said, here’s the first installment on the movie posters.
Movie posters are extremely important to a movie’s advertising campaign. It’s what most people see first (next to a trailer for the movie, or sneak peek) and often what people will purchase to hang on their walls if they really love the movie and/or the poster. They give people a glimpse of what a movie is about, and entices people to see the movie. So to me it is very important for a movie to have good movie posters.
Now, I’ve talked in a previous post about how many posters nowadays are all the same between different countries’ versions, but also a lot of movie posters in general are designed similarly/follow trends (see this wonderful video highlighting some of these trends: https://www.youtube.com/watch?v=VXJiBkFgprQ )
That being said, a few of the posters I’ve seen for this movie sort of follow said trends mentioned in the video.
They have the teal going on as a background color for most of them, not so much paired with an orange (unless you count the bit of orange on their suits, which I don’t). They also sort of use the “floating heads”, except it’s the Ghostbusters logo rather than the heads of the cast (though the posters for the original do this as well). But the main cast does appear at the bottom.
So they do follow the trend for the most part. At least those ones do. So in that aspect, I can see why some people wouldn’t be super fond of them. Personally, out of those four, I prefer the one with just the main cast on it in the midst of a battle. It has the most energy out of all the posters, and I really love the expressions the characters have on their faces. It really feels like it captures the essence of a moment in the movie, and most definitely would make me want to see this movie.
Another thing I’d like to note, two of those four feature Kevin, who has the role of the ‘attractive, oblivious secretary’ (a role which usually women get in movies, while the men get to have main roles as heroes). I’m not sure how I feel about that.
Because yes, he is a part of the team. Sort of. But I feel that if it were the other way around (male heroes of the film, and girl secretary), the woman secretary would not be on the poster. In fact, this is proven to be true, as the secretary from the original films is not featured on their posters.
So, as much as I enjoyed Chris Hemsworth in his role as Kevin, I don’t really think he needed to be on the poster. He did play a part in the film, and he was a part of the team in some sort of way, but I honestly think the focus should be on the four amazing heroines of this movie. Especially since the point of this movie is to show, and inspire, females that they can do incredible things, just as much as males can.
However, there is another series of posters for this movie, and I have to admit, they knock it out of the park.
These are so cool! Such nice photography, love the black and white with a bit of color. Love the expressions on their faces. Love the variety of posing for the characters. I love how cool these make all of them look (because they are all super cool in the movie). You get a good view of some of the gadgets and the outfits. I just love everything about these. They all follow a similar layout with some variation (i.e. which side the text is on and how the characters are positioned) I think they work extremely well together.
I want them on my wall.
They make me want to see the movie, again.
These posters knock it out of the park for me. Absolutely.