Okay, remember how I said I was splitting the Design Reviews for this movie into other sections because otherwise it would be WAAAAAY too long? Well here’s the big one that would have caused it to be extremely long.
Not necessarily design directly in the movie, but heavily tied to it, are the toys and the designs of the BOXES for the toys.
Ghostbusters (2016) whether you like it or not, is a movie meant to give females the spotlight for once. For them to be powerful, kick some ass, and do it while not being over sexualized. It is a movie for all of the little girls who wanted to play Ghostbusters with their friends, but were told to be the secretary instead.
So then, why is it that the toys for this movie are being marketed at ONLY boys.
The packaging designs for the toys (while are certainly not bad, they’re kind of cool with the green slime oozing at the top) feature exclusively little boys. Or at least, masculine presenting children (since I honestly don’t want to assume the gender of the children on the box)
I have no issue with these toys being marketed to boys AS WELL AS girls (and any child of any gender for that matter). But the fact that it’s purely featuring masculine children on them, as well as not having ANY images of the new cast on them, is disappointing to me.
It may seem like a really minor thing, but honestly it’s not. It’s a BIG DEAL.
I cannot tell you how many times I’ve heard little girls bring a toy up to their parents and heard them say “Oh, sweetie, you can’t get that. That’s a boy toy. That’s only for boys.” (and vice versa for boys wanting to get “girl’s toys”)
And it’s that sort of attitude that instills these crazy ideals that “Girls can’t play with boy toys, they need to play with dolls and makeup and blah blah blah. And boys shouldn’t play with dolls, boys need to man up and blah blah blah.”
I mean, just the other day I was in Toys R Us (looking at some of these Ghostbusters toys), and overheard this:
Father: “Come on boys, let’s go look at the video games” (and to get to said games from where they were they had to go through the “girl’s section”)
Child 1: “Aww Dad. Come onnnn. Do we really have to go through… this section. Ugh, so disgusting, girl’s toys.”
Father: “Yeah, I know, it’s pretty shitty you have to walk through there. Look, here are the BOY’S TOYS. Just for you BOYS.” (note: he was being sincere, he meant what he was saying)
Child 2: “Yesss! No girls allowed here!”
So yes, while it may not seem like a big deal. It really is.
Also, I’d like to note that these toys (obviously…) are placed in said “boy’s section” in every store. I mean, I see that they “fit” better there color scheme wise (since most of those sections are darker colors compared to the “girl’s sections”), but they could just as easily fit in right next to the (dark colored boxes) of Monster High Dolls (which, funny enough had a special Ghostbusters version of Frankie Stein). But oh wait. The boxes on featured boys on them. So they still wouldn’t fit there.
I just think, for a movie about showing how women can be really cool just like men can, they probably should have had some little girls on the boxes, or at least the faces OF THEIR MAIN CAST.
Also, I think we should get rid of this whole “boy’s section” and “girl’s section”. And just have it be the TOY SECTION.